Transformation involves vast changes to technology, business models and ways of working that may prove challenging during a pandemic like COVID-19; especially for management teams tasked with keeping their companies operational while protecting employees and customers. McKinsey research indicates that for transformations to succeed, they must be built into both…
Advantages of Outsourcing for Small Businesses
Small businesses need to recognize that they cannot manage all aspects of their operations on their own; outsourcing can be an invaluable asset in this regard. Outsourcing often carries negative connotations; however, it can actually be an excellent way for small business owners to increase efficiencies and compete against larger…
Transforming Your Business With Digital Marketing
Digital marketing, or internet-based promotion, is an increasingly effective method of reaching customers and increasing sales. Digital marketing differs significantly from traditional methods in that it allows businesses to target specific groups of people directly and monitor customer behavior in real time. Reaching a Wider Audience Digital marketing presents you…
How to Implement a Successful Social Responsibility Program
Ben & Jerry’s stands out among companies by investing its business model around social responsibility, and modern customers eagerly support these types of companies. Start by conducting an employee survey to collect their preferences, as this data can guide your strategy moving forward. 1. Know Your Goals One of the…
Pros and Cons of Remote Work for Businesses
Remote work not only saves on rent, furniture and supplies costs but it can also increase employee satisfaction. Working from home allows employees to avoid distractions that might hinder productivity in an office environment. But this arrangement can also lead to feelings of isolation among workers who do not interact…
The Role of Customer Service in Business Growth
Customer service is one of the cornerstones of business success, and those at successful organizations understand this reality well enough to know that it can make or break their company by prioritizing customer happiness. Equipping your customer service team with the appropriate tools, training and technology will enable them to…
Using Social Media for Effective Business Promotion
Businesses can utilize social media to market their products and services, share company updates with customers and increase brand recognition. They can also use it to provide value to followers by teaching something, making them laugh or providing entertainment. Social media can help humanize your business and build trust among…